Luxury Marketing

The Taylor's View on Luxury Marketing

In Real Estate, marketing is everything. Every one of our listings is a unique product that we delight in showcasing. For most homebuyers, the word "home" has a much deeper meaning than an address. When marketing our listings, we take time to highlight the captivating characteristics of each property, and provide a taste of what life feels like in it. We aim for viewers to fall in love with our listings, before they even step foot inside the front door. The best marketing creates an undeniable experience and a desire to have the kind of lifestyle the home offers. We would love to meet with you and discuss our vision for the listing of your home.

Videography

Online videos are becoming must-have in luxury marketing. Since the pandemic, any additional means of viewing a property online before setting up an in-person viewing are sought after by buyers. Our video presentations give life to our listings, and create an inviting visual experience for the viewer. Our videos are far reaching, and usually have thousands of views within the first week.

View Property Videos

Presentation

We work with sellers well in advance of a home every coming on the market. First impressions are impactful and lasting. We walk through properties with our clients very early on and provide insight into which improvements/ changes will have the most impact.

Staging

Not all stagers are able to make a home truly shine. Different styles of staging will significantly change the experience of the buyer. It is critical the correct staging occurs for each home. We work with some of the best stagers in the county and help our sellers turn their homes into masterpieces.

Photography

The phrase "a picture is worth 1000 words" rings true with Real Estate photography. Excellence in photography is essential. We work with the best in Luxury Real Estate Photography, and make sure the photography is stunning. Not only do we provide gorgeous property photos, we also have our photographers shoot dramatic twilight photos and drone photography (in areas that allow for it).

Social Media

According to numerous studies, between 65-80% of adults in the U.S. use some form of Social Media. We use social media as a tool to target market potential buyers and specific Realtors in chosen locations. We have a healthy budget for advertising and ensure our listings are properly spotlighted.

Print Marketing

There is always a desire for a tangible, luxurious, & high-quality printed brochure that a buyer can take home. Each of our listings has beautiful printed marketing pieces including brochures, formal "Just Listed" cards, and other attractive printed marketing pieces.

Property Websites

We create custom websites for each of our listings. These thoughtfully designed sites include video, photography, detailed property descriptions, and additional pertinent information.

Open Houses

We love showing off and complimenting our listings! Open Houses give us the opportunity to meet with potential buyers and share everything that makes your home stand out.

Broker Opens

Since the beginning of the pandemic, broker opens do not look the same as they use to. However, when available, they are often a wonderful way to spread enthusiasm about our listings with other Realtors/Brokers in the community.

Luxury Signage

We know the importance of classy and pristine Real Estate signage in front of a home. Our signs are formal, well-lit with spotlights, and designed to showcase excellence.

Agent Marketing Campaigns

Custom email blasts go out to countless agents throughout the north bay area, letting them know of our newest exclusive listing.

Online Exposure

Our listings are widely marketed online including on the MLS, Zillow, Realtor.com, Trulia, Redfin, Youtube, TaylorRealEstateTeam.com, and numerous other sites.

Disclosure.IO

When creating a thorough presentation of your property, it’s important to have a complete package. Seller disclosures not only share what a property needs, they also provide a perfect place for a seller to shine light on any upgrades and luxuries. We walk our sellers through providing the necessary documents and information in advance. Once these are complete, we compile a detailed disclosure packet that is sent to every interested agent/buyer in advance. I realized we were still missing content for the "Meet Aerial Canvas" page. When this page is opened, please keep the title the same but take out the words "Get to know our talented team member"